- Love those Toyota ads. And most ads shown during the talk. Great stuff.
- Attention Economy ==> Attraction Economy
- That ad about sniffing coke should be shown here in North America too
- That stop drinking and driving ad – powerful and pushing the boundary.
- Kevin may not be the most dynamic speaker around but his insights are definitely deep and worth your time in watching.
- “Co-opetition is the new goal, right?”
- Don’t give what your customers ask for. Give them what they never dream of.
- I hope you will enjoy this wonderful talk.
- Note: I am sure Kevin has given parts of this speech many times so at places it does seem he might be on auto-pilot a little bit. But this is still a great video and I highly recommended it if you play in or care about this space.