Lovemarks Effect from Kevin Roberts
welcoming Kevin Roberts to the blogosphere just the other day. And today, he blogged about his talk at Google last October on Lovemarks. Just some brief comments,
Love those Toyota ads. And most ads shown during the talk. Great stuff.
Attention Economy ==>
Attraction Economy That ad about sniffing
coke should be shown here in North America too That stop drinking and driving ad – powerful and pushing the boundary.
Kevin may not be the most dynamic speaker around but his insights are definitely deep and worth your time in watching.
is the new goal, right?” Co-opetition Don’t give what your customers ask for. Give them
. what they never dream of I hope you will enjoy this
I am sure Kevin has given parts of this speech many times so at places it does seem he might be on auto-pilot a little bit. But this is still a great video and I highly recommended it if you play in or care about this space. Note: