ideas from Saatchi & Saatchi’s Kevin Roberts

Monday, 18 June, 2012

Saatchi & Saatchi‘s Kevin Roberts on Ideas as the Currency of the Future (speech delivered to Wharton students)

Saatchi & Saatchi CEO – Kevin Roberts – Manage Innovation

Kevin Roberts speech (CEO Worldwide Saatchi and Saatchi) – International University in Geneva

Kevin has sometimes used variations of the UBC neurologist Donald Calne quote (emphasis added),

The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.


Paul Chard – The most interesting person at #banff2012 to me

Friday, 15 June, 2012

My good friend Gingi Baki asked me: who is the most interesting person you met at Banff 2012? Tough question! You see, I have met television creatives & luminaries like Chuck LorreGlen Mazzara,  Jeanne BekerMike FleissTerence Winter and I can easily put any one of them on my “most interesting person” list. But if I do that, I will be doing a diservice to you. What would you gain if I name any one of them? Nothing! Because you know them already. Instead I will share with you a name that, unless you are in the “business“, you may not heard of.

To me, the most interesting person I met in #banff2012 is Paul Chard, Global Head of Content of MediaCom.

#Banff2012 Day 1 - pix 02

Paul is the brain behind bringing the international format Got Talent into the almost impossible land of China (rebranded to be China’s Got Talent 中国达人秀) which was a 15 months effort and lots of negotiation (as Paul wrote, “co-operation and partnership with IPCN, Shanghai Media Group and format owners Freemantle and SYCO“). China’s Got Talent is one of the first TV formats that got into China. I actually saw widespread popularity first hand at the time as many of the amazing China’s Got Talent videos were shared by my friends on their social networks. (for more details, see Paul’s 2010 blog and ICPN page with video clip)

Paul Chard talked about brokering “Got Talent” format into China #Banff2012

My one-on-one interview with Paul at #banff2012

Paul’s on stage talk & interview at #banff2012

The idea of learning from interesting & insightful people

Kevin Roberts

I half-jokingly asked Paul to not hold it against me that I’ve been a big fan of Kevin Roberts (blog) (CEO Worldwide of Saatchi & Saatchi). You see, I’ve been reading Kevin‘s ideas/writings since the late 80s. You may not realize but the parent companies of Paul and Kevin are the globally competing WPP Group and Publicis Group respectively. (update: Paul showcased the #awesome T-Mobile Royal Wedding video in his presentation, and I just discovered via MBA (mediaCom beyond advertising) that the campaign is a team effort including mediaCom, Saatchi & Saatchi, and others).

Gary Carter

I stumbled upon a talk by Gary Carter at the 2007 nextMedia/Banff World TV Festival (yes, 5 years ago!) and his insights were amazingly deep. Since then, I’ve attended all of Gary’s talk I can and try to pay close attention to what Gary does and related news, including his recent resignation as FremantleMedia’s Chief Operating Officer. I am sure whatever Gary does next will be worth my attention to know and learn from. (note: Gary came back to Banff in 2009, here is a great list of Gary’s 2009 clips, see The Susan Boyle Phenomenon, and FremantleMedia Experimental)

Paul Chard

Which brings back to Paul. And I am going to share with you a secret trick I use. I use Google Alerts to track and try to learn from interesting & insightful people. I am adding Paul to my Google Alerts list along the likes of Kevin and Gary. In life, I believe an important way to better ourselves is to learn from the best.

Kevin wrote years ago, “Ideas are the currency of the future.” And the likes of Kevin, Gary, and Paul are “rich people” going by the quote. And William Gibson’s quote “The future is already here — it’s just not very evenly distributed.” enlightens me to realize that the best way to look into the future is to look and see what “rich people” like Kevin, Gary, and Paul think and do!

P.S. Who is your “most interesting #banff2012 person“? Please share with your reasons in the comment section.

*******

Here is the official Banff session description.

Paul Chard, Global Head of Content, MediaCom: How Content is Changing the Business
Paul Chard is a true industry veteran, getting his start over three decades ago, in 1980. Today, as the Global Head of Content at MediaCom, Chard is responsible for media sponsorship, sport, branded entertainment and advertiser funding, social media and emerging platforms. In 2010, Chard brokered the successful “Got Talent” format into China and saw it become the biggest foreign reality show ever screened in the country. Having seen this industry from every angle, Chard carries with him a wealth of knowledge and insight. Join Chard as he reflects on his career and looks forward to the future of the entertainment industry in this exclusive opening keynote.”


Kevin Roberts, CEO worldwide Saatchi & Saatchi keynotes nextMEDIA Toronto 2011

Thursday, 11 August, 2011

Kevin Roberts, CEO worldwide Saatchi & Saatchi at nextMEDIA Toronto 2011

I’ve been reading Kevin Roberts‘s ideas for years and even created Kevin’s Wikipedia page. So it is wonderful to see Kevin is coming to Canada to share his insights. The following is from the nextMEDIA Toronto 2011 (Dec 5 – 6) press release. If you are in Toronto during that time, register to attend.

CEO worldwide for creative agency Saatchi & Saatchi, Kevin Roberts is a marketing pioneer with a heart for nostalgia and has been bringing popular brands to market and straight into consumers’hearts since the early 1970s. Roberts has worked with large-scale international clients such as Carlsberg, TMobile, General Mills, Procter & Gamble, Sony Ericsson, JCPenney, Toyota and VISA Europe among others.

Roberts is the author of a number of best-selling books, including Lovemarks: The Future Beyond Brands, in which he describes the emotional connections we create with the brands we’ve grown tolove.

So, here’s the real question: How does your brand achieve Lovemark status? Well, fear not, Roberts is heading to nextMEDIA Toronto this year to help you solve that very problem.

Named one of the top ten ideas of the decade in 2010 by advertising and marketing news website AdAge, Lovemarks transcend brands, leaving their iconic symbols emblazoned in the hearts and memories of consumers worldwide.

Join Kevin Roberts at nextMEDIA Toronto 2011 for an informative keynote session about hisLovemarks theory, offering crucial insight into the future of marketing and an analysis of the way we identify with our favourite brands.”


Inspired by …

Wednesday, 10 August, 2011

Here is a list of people & song that is currently inspiring me.

(Borrowing and expanding an idea from Wired magazine.)

[Note: I've added this list to the About Kempton page.]

Thinker: Marshall McLuhan

Artist: Oscar Claude Monet

Investor: Warren Buffett

Inventor: James Dyson

Entrepreneurial creativeness: Richard Branson

Advertiser: Kevin Roberts

Hotel: Four Seasons, Issy Sharp

Fashion: Fashion TV

Song: Firework by Katy Perry


TV as a business – 2020 Vision

Sunday, 7 August, 2011

2020-Vision pix 01 - Gary Carter, COO, FremantleMedia

I’ve attended the last six consecutive annual Banff World TV/Media Festival as a project pitcher, reporter and also to keep track of the lastest advance in ideas and technologies. So I don’t watch TV passively. I try to watch TV as a money making business.

2020-Vision pix 02 - Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

My insightful blog friend Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, who is featured in the 2020 Vision documentary series, was kind to share the doc series in his article “2020Vision“. And it is always wonderful to watch the most insightful Gary Carter, COO, FrementleMedia (who I had the pleasure to hear and met in person twice at Banff).

I’ve gathered here the six-part doc with info for you to watch. Check out the Think TV 2020 Vision site for more info.

Episode 1: “In the first episode of our six-part documentary series on the “Future of TV” our visionaries discuss how television viewing is migrating across multiple screens.

Episode 2: “In the second episode of our six-part documentary series on the “Future of TV” we investigate the power of audiences and the impact they are having on broadcasters and advertisers.

Read the rest of this entry »


Is England Truly Pathetic? – Decide for yourself

Thursday, 21 July, 2011

Have a read of Kevin Roberts‘ “Truly Pathetic” and then decide for yourself. Please don’t comment if you haven’t read “Truly Pathetic“.

I think Kevin totally has a point. Pathetic indeed.


Would you still kill someone who’s got your people’s blood inside them? – The Impossible Brief re Israel-Palestine conflict

Wednesday, 13 July, 2011

Have a read of Kevin Roberts‘ “Impossibly Close“.


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