3twenty Solutions‘ Bryan McCrea, Channing McCorriston & Evan Willoughby gave a wonderful pitch of their business on CBC Dragons’ Den. I love interesting use of containers, and I am impressed with the 3twenty‘s business and its tagline of “durable, stackable, transportable modular structures – give new life to old shipping containers”. Seem like a wonderful business idea with some good potentials. As a business, new entrants to the market can probably copy and compete with them without much difficulties but I trust the entrepreneurs will work very hard to ensure a good return for themselves and their investors.
Here is a CBC news video clip (posted in May 2010) about 3twenty going to the Den to ask for money with more details.
Feb 8, 2011 Update: See Financial Post article Anatomy of the 3twenty Solutions deal. Here is an excerpt,
“The pitch Bryan McCrea, Channing McCorriston and Evan Willoughby first crossed paths with dragon and philanthropist Brett Wilson when they competed in and won the Idea Challenge, a competition at the University of Saskatchewan’s Wilson Centre for Entrepreneurial Excellence in 2009. [...] They used their winnings of $30,000 to launch Saskatoonbased 3twenty Solutions. [...]
Mr. Wilson was on hand for the unveiling of the first container: “He walked in and said we should come on the show,” Mr. McCrea says. About a month before appearing on Dragons’ Den, 3twenty Solutions made its first two sales worth $70,000. The momentum was building, but they decided to take Mr. Wilson’s advice and enter the Den mainly to get a strategic partner.
“Many of our target clients watch the show. We knew if we could make our pitch on the Den we would be hitting the right market,” Mr. McCrea notes.“