““We’re in the thick of this kind of 3-D craze, which I guess is all right if it’s necessary, and if it enhances the film in some way,” [Johnny] Depp said. “If it really adds something, then cool, but I thought it was beautiful that Gore resisted it for ‘Rango,’ it would have been the wrong choice for that movie. Gore did ‘Rango,’ watched and basically what he told me was, ‘I just didn’t think it needed 3-D.’ Not everyone is approaching it that way. I thought that was great. I’m sure studios are screaming for it but sometimes you need to resist that.”” – LA Times
Found this nice and insightful article and a radio segment from NPR: “3D Boot Camp: A New Dimension For Live-Action Film“
Agree with this totally, “No matter how many dimensions, if it is not entertaining, no one will watch it.“
Aug 19, 2010 update: Pedlar Lady is Apple iPad App of the week for US & Canada
“The Pedlar Lady of Gushing Cross” is a beautifully designed cinematic iPad storytelling app published by Moving Tales. Make sure you check out the enclosed promotional clip of the Pedlar Lady app so you can see some samples of the beautifully rendered images/animations.
Apple iPad app: “The Pedlar Lady of Gushing Cross“
Price: US$ 4.99
Star rating: 4.5 out of 5 stars
* Beautifully and cinematically 3D rendered moving images that go along well with an engaging story. Matthew Talbot-Kelly, producer and director of the iPad app, is also a very experienced animator and you can totally tell from the stunning animations. Even the “cover” of the story app contains a 3D fly through to the Pedlar Lady’s house. (see clip)
* Beautifully recorded sound effects and narration.
* Users can also select the Spanish text and Spanish narration option. And the Spanish narration also sounds great. Potentially a great tool to teach children Spanish.
* The narration can be turned off so the story can be read by a parent or grandparent out loud with the sound effects playing in the background.
I subtracted 0.5 star for the following:
* At the moment, the app doesn’t have interactive elements. Some of the pages (e.g. one page has many bottles hanging on the tree) are perfect candidates for adding interactive elements for user to touch/move and make sound or interact. (According to Moving Tales, this combination is technically not possible yet.)
* As part of this review, I discovered and reported a bug that stops the animations. Restarting the app may fix the problem, and rebooting the iPad should fix it. I’ve reported the conditions that can trigger this bug to Matthew, he has promised a bug fix and possibly some additional enhancements in the next update. (see my Skype video interview with Matthew).
[latest update from Matthew: a bug fixed version (v 1.01) was submitted to the app store last week, they are now waiting for Apple to approve it.]
[Aug 16, 2010 Update: version v 1.01 has been approved by Apple. The above identified bug has been fixed. Added new sound effects. Improved application stability.]
Highly recommended. Great experience for much less than the price of almost all children books. Moving Tales, a Gibson BC based Canadian company, has done a wonderful job in creating a Cinematic iPad storytelling app for all to enjoy. Of local interest, the iPad app programming for the Pedlar Lady is done by a Calgary based programmer.
The official site of Moving Tales says it well, “How does Moving Tales bring stories to life?
- sophisticated 3D animation on every page
- original music, voice over and sound effects
- animate the text using the iPad’s accelerometer
- Cover Flow-like navigation
- page swipe or tap for page turning
- auto page turning option
- sound effects only sound option
- compelling narrative
- randomly selected alternate views and extras to ensure no two viewings alike
- sophisticated and dynamic typographic layout
- evocative poetic language
- Spanish option—choose to hear and display the story in Spanish as well as English”