Kevin Roberts @ nextMEDIA Toronto

Thursday, 22 December, 2011

Earlier this month, Kevin was asked to speak about Lovemarks in Toronto, he shared his insight in his blog article “Stand Up The Storytellers“.

From BNN (video), “What works in advertising: with Kevin Roberts of Saatchi & Saatchi

“What makes some brands inspirational, while others struggle? BNN’s Kim Parlee and Andrew Bell find out from Kevin Roberts, CEO Worldwide of advertising firm Saatchi & Saatchi.”

Kevin talks Apple (iPhone, iPad) vs Blackberry. “[RIM] is out of touch with the consumers. They rely very much on matrix, research, and facts. [...] The miss how the consumers feel.” I had a lot of fun seeing Kevin chat with the two hosts.


Over 300 million times

Saturday, 13 June, 2009

Janet Kestin, Ogilvy Toronto (My Heroine)

I had the great pleasure to like to listen to a 2009 nextMEDIA keynote by Janet Kestin, Co-Chief Creative Office of Ogilvy Toronto. For those that don’t know Janet, she lead the team that created the award wining Dove Evolution campaign which has been viewed over 300 million times. I will blog more and post some video clips later.

Here is the Dove Evolution.


2009 nextMEDIA – June 7th Quick Notes

Sunday, 7 June, 2009

Updated: 8:43am

I am looking forward to a full day of nextMEDIA sessions and then some partying tonight at the Crossover Cocktail and Opening Reception.

Updated: 12:08pm

Love the nextMEDIA keynote “Interactivity, Creativity & Web Domination” by Janet Kestin, Co-Chief Creative Officer – Ogilvy Toronto. Wow, Janet lead the team that created the Dove Evolution campaign. It was my honour to meet her in person finally. I will definitely blog more and post more video later.

Here are my three previous blog entries about the Dove Evolution campaign. (first one in 2006 Nov)

http://kempton.wordpress.com/2006/11/01/perfect-beauty-campaign-for-real-beauty/
http://kempton.wordpress.com/2007/06/23/doves-evolution-wins-film-grand-prix/
http://kempton.wordpress.com/2007/06/25/congrats-to-pg-saatchi-and-saatchi/

Here are some info about Janet and the talk.

Join Janet Kestin, Chief Creative Officer of award-winning Ogilvy & Mather Toronto, who helped produce some of the Web’s most talked about interactive ad campaigns, propelling brands into worldwide consciousness. (Just check out the cheeky Diamond Shreddies Campaign for Kraft, or the interactive film for female 20 something’s Waking Up Hannah.) Get your creative juices flowing and listen as Janet explains how digital media is changing the nature of creative output. Learn the underground tricks of the trade when it comes to creating interactive digital media campaigns.

* What do you have to do to entice people to experiment with media?
* Is there a prescription for creativity when it comes to digital media?
* How do you create an interactive experience that doesn’t break the narrative?
* Can you ever ensure that content will go viral?
* What would you list as your top 5 creative campaigns?

[more to come]


Minister Lindsay Blackett & Bill 44

Saturday, 6 June, 2009

Minister Lindsay Blackett at Banff

[June 9th Update: In total, I conducted two video interviews with Minister Blackett. The first interview was conducted on June 6th and then 8th (see below YouTube videos). I was unprepared for and a bit shocked by the "justifications" and "reasonings" provided by Mr. Blackett to my questions & concerns in the first interview. After further research and readings, I was much more prepared in my second interview and less able to simply accepting Mr. Blackett's "explanations".]

[Note: The goal for this post is to add grounded reasonings to this passionate debate/discussion. Thanks.

I will update this post as more information becomes available.]

Interviewing Minister Lindsay Blackett

Earlier today (June 6th), I met and interviewed Minister Lindsay Blackett for the first time to ask him about some of my concerns about Bill 44 (PDF or see bottom of this post). (see video below)

I pointed out to Minister Blackett that Alberta Teachers Association has expressed serious concerns about Bill 44. To my surprise, Blackett was dismissive and said the union doesn’t speak for all teachers and implied the 20-30 supportive teachers he has spoken to are more representative of the general teachers’ opinions about bill 44. Is the teachers’ union really this misinformed about bill 44?

Your help (please share your grounded comments and insights)

While trying the best I could in my first interview with Mr. Blackett, I was no match against the well briefed and studied minister in the interview and I probably missed many important concerns and potential problems. So I have done more research and conducted a second follow up interview (June 8th) with Mr. Blackett.

*** Two video interviews with Minister Blackett ***

Lindsay Blackett Bill 44 video interviews (June 6th)

Lindsay Blackett Bill 44 video interviews (June 8th)

After further research and readings, I was much more prepared in my second interview and less able to simply accept Mr. Blackett’s “explanations”.

*******

Thanks for all the comments left on this post so far (as of June 8th, 7:17am). Please keep them coming. It is important to have teachers, students and informed readers sharing their informed opinions here.

Thanks to @ChrisLaBossiere at Twitter for the @albertateachers link where I was able to download and read the excellent and fair 20090508 Submission to the Premier of Alberta (highly recommended reading). After reading the submission, I now realize Minister Lindsay Blackett‘s arguments and reasonings are much weaker than his voice or his physical presence.

The following is a selection/excerpts of some of the comments received so far, I’ve added some emphasis. Please keep them coming.

From “Ken Chapman”,
“The Minister is misleading you on teacher reaction to Bill 44. You [Blackett] did a presentation yesterday to the ATA Executive Group and Senior Adminstratin in their strategic planning session. All 60 of them were negatively concerned about Bill 44. They are getting lots of teacher feedback that expresses Bill 44 concern too.

Note: Ken is also blogging that “Students in Medicine Hat Demonstrate Against Bill 44

From “John Winslow”,
Mr. Blackett denies the existence of any opinions contrary to his own. Unfortunately, he never seems to have PROOF that those who agree, outside of the obediant MLA’s, exist.”

From “WhiffofGrape”,
Over 450 teacher representatives chosen by their colleagues from across the province met at the Alberta Teachers’ Association Annual Representative Assembly over the Victoria Day Weekend. All save one voted in favour of a resolution calling for the removal of the education provisions from Bill 44.

Perhaps Hon Blackett should release all of the letters / emails that he has received relating to Bill 44.

From ” A. Letourneau”.
Minister Blackett should speak to his colleagues. I am a teacher, and I called my MLA Hector Goudreau to express my concerns with this bill. From conversations with other teachers, I feel the minister is wrong in his judgement that the majority of us support 44.”

*******

Excerpt from Bill 44 (emphasis added),

9 The following is added after section 11:
Notice to parent or guardian
11.1(1) A board as defined in the School Act shall provide
notice to a parent or guardian of a student where courses of
study, educational programs or instructional materials, or
instruction or exercises, prescribed under that Act include
subject-matter that deals explicitly with religion, sexuality or
sexual orientation
.
(2) Where a teacher or other person providing instruction,
teaching a course of study or educational program or using the
instructional materials referred to in subsection (1) receives a
written request signed by a parent or guardian of a student that
the student be excluded from the instruction, course of study,
educational program or use of instructional materials, the
teacher or other person shall in accordance with the request of
the parent or guardian and without academic penalty permit the
student
(a) to leave the classroom or place where the instruction,
course of study or educational program is taking place or
the instructional materials are being used for the duration
of the part of the instruction, course of study or
educational program, or the use of the instructional
materials, that includes the subject-matter referred to in
subsection (1), or
(b) to remain in the classroom or place without taking part
in the instruction, course of study or educational
program or using the instructional materials.


2009 nextMEDIA – June 6th Quick Notes

Saturday, 6 June, 2009

Updated: 3:13pm MST

* Heated Telus debate this morning at #nextMEDIA. I commend Telus for sponsoring the debate even more people agreed with views expressed by Michael Geist than David Neale (SVP Products & Services – TELUS Consumer Solutions).

* I didn’t have any expectation when I saw the title of this morning’s keynote and I was very pleasantly surprised by how much insights Alexander Manu had packed into his talk. When I find some time, I will take a look of these downloadable book chapters.


*******

The Death of Print: Is There Any Way Out?

Moderator
Don Dodge, Director of Business Development – Emerging Business Team – Microsoft Corporation
Participants
Jerry Brown, Director – PricewaterhouseCoopers
Candice Faktor, Managing Director – Corporate Development & Innovation – Torstar Digital
Mathew Ingram, Communities Editor – Globe and Mail

[Updated: 8:23am MST, June 7th]

Many honest but grim (e.g. lost advertising revenue) insights from Candice and Mathew. Lots (and lots) of stats from Don and, especially Jerry. (In general, I am allergic to stats unless I know precisely how the stats were gathered.)

***

And then I attended the keynote “The Wolf in the Story” by Gary Carter, Chief Operating Officer of FremantleMedia, and Chief Creative Officer of FMX (FremantleMedia’s experimental division). (see below for Gary’s full conference bio.)

Since I’ve attended a talk given by Gary two years ago at Banff (or nextMEDIA?), I know how insightful Gary is. So before the keynote, I went up to say hi to Gary and told him how much I look forward to his talk because I learned a lot from him two years ago.

As expected, Gary’s talk was full of insights (and some with deep references, a few of the references were a bit lost on me). After Gary delivered his keynote, he had a very probing and insightful Q&A session with the audience and also shared with us some of the interesting things FMX was and is doing.

If you have a chance to listen to Gary, go & learn. If you want to follow the company’s activities closer, you can set up a Google news email alert on Fremantle Media.

Conference Bio:
“Gary Carter, Chief Operating Officer of FremantleMedia, and Chief Creative Officer of FMX, FremantleMedia’s experimental division focussed on non-linear, broadband-enabled projects considers storytelling in the digital age. Rejecting a narrow view of the respective roles of the professional storyteller and the amateur audience, he will argue for new kinds of narratives for new kinds of platforms, new kinds of subjects for new kinds of audiences, and new means of production for new means of consumption. And he’ll tell a few jokes. Probably.”

*******

Minister Lindsay Blackett & Bill 44

I interviewed Minister Lindsay Blackett and asked him about a few concerns with respect to Bill 44. I blogged about it in this post.


nextMEDIA 2008 – Idée’s Leila Boujnane (Founder & CEO) and Paul Bloore (Founder, CTO & Inventor)

Monday, 23 June, 2008

nextMEDIA icon.

I was thrilled to meet Idée inc‘s Leila Boujnane and Paul Bloore and had a chance to interview them. You see, I actually first blogged about their cool technologies in Apr 2007. I highly recommend you take a few minutes to check out a few really cool demos at their site.

Without further adieu, here is my interview with Leila Boujnane (Idee’s Founder & CEO) .

Here is my interview with Paul Bloore (Idee’s Founder, CTO & Inventor). Paul has worked on the underlying technologies for years and is one really insightful inventor and businessman.

I am definitely going to pay close attention on the latest development at Idée inc. It is amazing to note that, “Idée’s visual search solutions are the foundation for some of the world’s leading imaging firms, including Adobe Systems Inc., and the most widely adopted solutions in the stock image industry.” They even have Idée Labs for their new new stuff (like Google Labs).


Bill Buxton at nextMEDIA 2008

Monday, 23 June, 2008

nextMEDIA icon.

Bill Buxton’s nextMEDIA 2008 keynote address was my most anticipated session of nextMEDIA this year and I was not disappointed. And I even got to meet Saul Greenberg (another HCI expert and Bill’s friend) as a bonus as I stood at the back of the room, holding my copy of Bill’s book, listening to the keynote and waiting to get Bill’s autograph like a fan! (as an aside, check out the sorryBill and sorrySaul videos, they are deadly funny)

You can check out a few video clips I recorded. By the way, I have also recorded the full audio of Bill’s presentation and finally got around to put it onto my cell phone and I will be listening to it as I drive in the next little while.

And here is a nextMEIDA interview with Bill.

After the speech, as I was waiting for Bill to autograph my dog-eared copy of his book, I overheard something interesting and insightful as to Bill’s way of working. Apparently, after talking to one of the key conference organizer the night before, Bill actually decided to completely rework his keynote presentation. And the result was just awesome. (BTW, I can only think of Tom Peters as someone that can easily reorganize things completely and pull off a spectacular presentation.)

P.S. For the record, and I think it is a great quote, here is Bill’s personal mantra:`Ultimately, we are deluding ourselves if we think that the products that we design are the “things” that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.


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