Video 1: How to get people to use the stairs
Video 2: How to get people to throw their trash into the bin
Looking forward to watching their next one.
Note: I actually enjoy this new form of viral advertising. From VW TheFunTheory.com
“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.”
[via Andreas]
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[...] best ads are those that you don’t pay (or don’t pay much) but plan meticulously (see VW’s Fun Theory ads). The least favourite type of ads for me are those that you pay mega big bucks to get the obvious [...]
I still like the piano-stairs the best (altho it was not a new idea).
Me too, piano-stairs was my fav. Interesting, do you remember where and when did they try this idea? And was it used to encourage people to use the stairs (or just to catch people’s attention)?
I meant the idea of a “big piano” on the floor was not a new idea. It was more to catch ppl’s attention.
http://en.wikipedia.org/wiki/Big_piano
Thanks for the link. I remember seeing the big piano in the movie Big.
What makes a diff to me in this case is it was placed to change an everyday behaviour (riding an escalator vs taking the steps).