Updated: 8:43am
I am looking forward to a full day of nextMEDIA sessions and then some partying tonight at the Crossover Cocktail and Opening Reception.
Updated: 12:08pm
Love the nextMEDIA keynote “Interactivity, Creativity & Web Domination” by Janet Kestin, Co-Chief Creative Officer – Ogilvy Toronto. Wow, Janet lead the team that created the Dove Evolution campaign. It was my honour to meet her in person finally. I will definitely blog more and post more video later.
Here are my three previous blog entries about the Dove Evolution campaign. (first one in 2006 Nov)
http://kempton.wordpress.com/2006/11/01/perfect-beauty-campaign-for-real-beauty/
http://kempton.wordpress.com/2007/06/23/doves-evolution-wins-film-grand-prix/
http://kempton.wordpress.com/2007/06/25/congrats-to-pg-saatchi-and-saatchi/
Here are some info about Janet and the talk.
Join Janet Kestin, Chief Creative Officer of award-winning Ogilvy & Mather Toronto, who helped produce some of the Web’s most talked about interactive ad campaigns, propelling brands into worldwide consciousness. (Just check out the cheeky Diamond Shreddies Campaign for Kraft, or the interactive film for female 20 something’s Waking Up Hannah.) Get your creative juices flowing and listen as Janet explains how digital media is changing the nature of creative output. Learn the underground tricks of the trade when it comes to creating interactive digital media campaigns.
* What do you have to do to entice people to experiment with media?
* Is there a prescription for creativity when it comes to digital media?
* How do you create an interactive experience that doesn’t break the narrative?
* Can you ever ensure that content will go viral?
* What would you list as your top 5 creative campaigns?
[more to come]
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