Readings: 2007-07-22

• Hmmm, the power of branding the US military – Quoting Washington Post, ““Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation.” The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp. $400,000, was released this week.“
• Google playing games – Now those online game playing eyeballs can be money in the bank for Google
• Official Google blog entry about their Wireless auction bid – good to hear the official story.
• Om Malik shares his memory of Business 2.0 magazine – nice story. The current issue is really thin indeed. And I don’t know if it is too late to save the magazine.
• The Professionalization of Internet TV – Many good links here for those that want to make their own shows and put them for all to see
• AT&T responds to Google wireless spectrum auction bid – Things are getting interesting with AT&T’s angry words.
• Five Things Nokia Needs To Address To Beat The iPhone [via Techme] – Seems interesting. Try to get a second opinion from a friend and see what he thinks.