Dove’s “Evolution” Wins Film Grand Prix

Congrats to Dove for its “Evolution” in winning the Film Grand Prix. Here is “Evolution“,

As I blogged last November in “Perfect Beauty? – Campaign For Real Beauty” (emphasis new),

I can sympathize with the girls and women that struggle to achieve the impossible ideal image of a perfect woman as presented by the media. The associated US campaignforrealbeauty.com and Canadian campaignforrealbeauty.ca websites seem to be powerful tools. And these sites seem to go much further than simply ads (check out the comments sections). Great job to the creative team of Ogilvy & Mather, Toronto and also its client, the Unilever brand Dove, in taking the risk & giving this wonderful ad campaign a chance.

A great idea, wonderful execution, timing, and some luck created this viral video. It is not easy but we now have the tool and capability to do it. What are you waiting for?

This entry was posted on Saturday, June 23rd, 2007 at 1:52 PM and is filed under Business, Lovemarks, Marketing, Relationships, Video, YouTube, advertising, ethics, media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Dove’s “Evolution” Wins Film Grand Prix”

  1. Congrats to P&G and Saatchi and Saatchi « Kempton’s blog Says:
    Monday, 25 June, 2007 at 7:23 AM

    [...] quite excited and happy for Dove’s “Evolution”, (see AdAge report here, and my previous entry), (emphasis mine) The film winner at the Cannes Lions International Advertising Festival was [...]

  2. Arlene Dickinson - Dragonfly Interview 2007 « Dragonfly on the wall Says:
    Friday, 27 July, 2007 at 3:50 PM

    [...] an avid reader of Advertising Age and a lover of great award winning advertising, it was wonderful to know that Arlene’s Venture Communications is the first Calgary-based [...]

  3. Stampede sighting of Dragon and Singer/Songwriter « Kempton - ideas Revolutionary Says:
    Monday, 7 July, 2008 at 7:35 AM

    [...] “Freckles“. (note: the lyrics and ideas of this song are wonderful and reminds me of Dove’s Evolution a [...]

  4. Beijing Olympics Closing Ceremony « Kempton - ideas Revolutionary Says:
    Saturday, 23 August, 2008 at 10:13 AM

    [...] a look of Dove’s “Evolution” video (as the underlying issues are similar) and decide for yourself if the price of being [...]

  5. Over 300 million times « Kempton – ideas Revolutionary Says:
    Saturday, 13 June, 2009 at 5:03 PM

    [...] Office of Ogilvy Toronto. For those that don’t know Janet, she lead the team that created the award wining Dove Evolution campaign which has been viewed over 300 million times. I will blog more and post [...]

  6. Beauty is in the eye of the beholder @ Creation through innovation Says:
    Wednesday, 24 June, 2009 at 5:59 PM

    [...] http://kempton.wordpress.com/2007/06/23/doves-evolution-wins-film-grand-prix/ [...]

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