Wall Street Journal lopping off three inches

Here is an excerpt of Jeff Jarvis’s take on WSJ’s facelift,

“I’m at the Wall Street Journal’s announcement of its new, narrower size and I can’t quite believe the coverage that lopping off three inches is getting. One reporter for another august business section just said to the reporters for another that they were probably all here checking out the competition. But there are also 10 TV cameras in the back. Maybe it’s the breakfast.

What’s the big deal? Not sure there is one. They certainly want to make it a big deal though …“

I am not sure if WSJ gets it deep down or as much as The Guardian,

“The paper [WSJ] is trying desperately to keep the value in the paper. They’re not alone. When the Guardian, Times, and Independent went to smaller formats in London, they tried to add value as they took away paper. The Guardian invested 80 million pounds on its presses. But the Guardian also acknowledges that it is forestalling the likely death of print while pushing the paper’s journalism to the new world.”

WSJ, welcome to the new world.